Videos

Welcome to my collection of videos about online marketing strategy. These are just a few of my favorites, some serious, some funny, some are just great examples of viral pieces. I hope you like these videos as much as I do and as always check back often as I continually add great vids whenever I find them.

Successful Email Marketing - How It’s Done

Joe discusses how businesses can use email marketing as a powerful method for boosting your online business and skyrocketing your ROI. This is a very good video to introduce you to email marketing, the only thing that you should be aware of is Joe suggests using a double opt-in approach with building your email list, this used to be best practice but there is some talk within the industry of single opt-in being the new best practice. Your organization will need to decide which option is best for your strategy.

PPC vs. SEO or Pay Per Click vs. Search Engine Optimization

Ann Premazon has but a great video together that really explains pay per click vs. search engine optimization and argues which better and what is better for getting traffic to your site? By combining both methods, you can quickly get the upper hand on your competition. PPC surely has some advantages with Instant traffic, ease to set up and track, keyword conversion testing, A/B testing with ads, and being able to track your ROI or return on investment. If you don’t have a strong grasp on what PPC and SEO are, I recommend this video to get down the basics.

Six Simple Steps for a Super Web Strategy

Another great video by Ann Premazon from Business Web Basics, in this clip Ann breaks down how easy building your simple web strategy really is. These are business basics for any company wanting an Internet presence. Getting started is very simple but gives you so many opportunities once your web site is going. Ann explains buying a domain name for your website, getting a web address or host for your site, building a website, having your site show organically where you want it (SEO) and have your advertising (PPC) show where you want it, and that you have to test, track, analyze, and repeat to build a winning web strategy.

Funny Viral Videos, What Companies Use Viral Marketing

This video is a great explanation of Viral Video and how companies and people can use viral marketing to increase their exposure.

Wiggle Room (Johnson Automotive Commercial)

We Aim To Please (Johnson Hyundai Commercial)

These are a couple of good examples of viral marketing from Johnson Automotive. This company found a unique and funny way to connect with their audience locally with these commercials, but when they started to put them online, they went viral. If you want to see all of these videos visit this link on YouTube.

GA in 60 Seconds: Linking AdWords & Analytics

Linking Google AdWords and Analytics helps provide insights on keywords, ROI, visitors, and more! Learn how to easily link your accounts.

GA in 60 Seconds: Find the Best Keywords

Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment.

GA in 60 Seconds: Improve Location Targeting

Use Google Analytics data to expand your business with location targeted campaigns in AdWords. Here’s how to do it easily, with Google Analytics’ Map Overlay report.

GA in 60 Seconds: Find Poor Performing Campaigns and Keywords

Learn how to use Google Analytics to find poor performing keywords in your Google AdWords account and improve the return on your advertising investment.

GA in 60 Seconds: Placement Targeting

How do you use Google Analytics to create better AdWords campaigns? Here’s one way: advertise on Google’s content network and create highly relevant placement targeted campaigns within AdWords using Google Analytics.