The Future of Media Buying: Facebook Edition
I am always looking at new ways to advertise or new places to advertise. Recently I have been playing around with the social networks, mainly Facebook, and I have had either great success or almost no success per campaign, it has been a real feast or famine with my ads on this medium.
My point is that these type of media buying opportunities are really worth checking into, just do some leg work and testing to see if they will perform for you before making any serious commitment. The excerpt below, from Tessa Wegert’s article, was very interesting to me and I wanted to share it with you.
The Future of Media Buying: Facebook Edition
Let’s first acknowledge that Facebook’s advertising business model as it currently stands is something astonishing to behold. Although the site has encountered some resistance with regard to its more unorthodox offerings, nobody can deny that Facebook has done some groundbreaking things by harnessing the power of CGM (define) and connecting consumers with advertisers through their peers.
This point is essential to Facebook advertisers. Marketers who consider Facebook for an ad buy recognize the importance of a consumer’s social circle not just to her life, but also to the purchasing decisions that she makes. Good old-fashioned word of mouth has long been known to influence everything from one’s opinion of a product or brand to one’s interest in seeing a new film or eating at a particular restaurant. Facebook’s "social ads" leverage the actions and interests of Facebook users for advertising purposes.
The Future of Media Buying: Facebook Edition
