Using a piggyback online marketing strategy will increase the success of your online business. The process is simple – put your domain name on every piece of offline collateral you have! Add it to your business cards, brochures, flyers, letterhead, promotional products, I even recommend putting your domain on your personal and company vehicles. Introducing your domain to thousands of people who may not be aware of your web site is one sure fire way to increase traffic and drive revenue.

Now lets take the piggyback online market strategy one step further, if you utilize other online sources to help drive revenue and awareness, like twitter, Facebook, etc…, piggyback those on your other online sources.

As an example of how this works I will explain my own piggyback strategy. I have included my tweets on my website, so if you like my posts and want to follow me on twitter, I have made it very easy for you to do so. I added my website to my twitter account so if someone following me wants to know more about me, they can come here. I have included my twitter account and website on my Facebook account, making it easy for my Facebook network to find my other marketing channels. Once I start posting how-to videos to YouTube I will include my domain name at the bottom of each one. Once I start rolling out my newsletter, you guessed it, I will be including my Facebook group, twitter account, YouTube videos, and this website.

The whole point of using a piggyback online marketing strategy is to connect all your marketing channels, make it easy for your customers to find you, and your online revenue will grow. Anytime you can connect to your customers, and increase your companies brand and awareness, it’s a winning combination for success.

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