I actually found this article yesterday and thought it could really be useful to growing your email list. ClickZ is one of my favorite sources for industry news and they always provide outstanding articles and tips. The excerpt below is a brief overview of the article by Stefan Pollard and is recommended reading.

Four Tips for Offline E-Mail Address Collection – ClickZ

In “Playing the E-mail ‘Match Game?’ Be Careful!” I focused on using (or not using) append data to grow your mailing list. Today, I’ll show you how important it is to have an effective strategy for offline e-mail acquisition and best practices for collecting the most useful data.

Four Tips for Offline E-Mail Address Collection – ClickZ

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