How to Get Your Mail Past the Inbox Bouncers
Another great article on email marketing and getting your email past the obstacles and into the Inbox. Stefan Pollard from ClickZ covers authentication and using branding to get not get caught in the spam traps. Good article and hope you enjoy it.
How to Get Your Mail Past the Inbox Bouncers
Getting your email opened and read by your recipients is like trying to get into the most exclusive club in town.
Having your name on the VIP list (your recipient’s address book or Safe Sender’s list) is the best way to get ushered past the velvet rope. If it’s not there, you’ll have to prove yourself to two tough bouncers, who are there to keep the riffraff out.
If neither bouncer recognizes you right away, you’ll either get turned away (blocked) or sent to cool your heels in the rope line (the junk folder).
How to Get Your Mail Past the Inbox Bouncers
