Category: Strategy for Online Marketing

  • The Future of Media Buying: Facebook Edition - June 11th, 2009

  • Social media buying opportunities are worth checking into, just do the leg work and proper testing to see if they will perform for success.

  • Gap Widens Between Consumers and Marketers - May 13th, 2009

  • I find myself spending more and more time with social networks and applications in response to how the market is moving and how I have to react as a marketer. I really believe that any organization has to understand what drives it’s customers, and articles like this one help you to do that, by seeing what other marketing professionals are trending and how customers react to the current landscape.

  • Promoting My Website Offline - May 12th, 2009

  • My point here is that there are tons of ways to promote your website offline, I am looking for some good ones for this site, you just have to get those creative juices flowing and come up with a great idea.

  • Are You Collecting to Much Customer Data - May 6th, 2009

  • Most companies make the mistake of collecting to much customer data and it costs them big time. Learn why you should really think about how much personal data you ask your visitors to give you, and grow the number of leads your web site generates by a big percentage.

  • What Your Customer Really Cares About - May 2nd, 2009

  • Improve the success of your online marketing strategy with a customer goal matrix. Define what your customers really care about and then deliver your marketing message in the logical order your visitors need to answer their concerns so they can become a loyal and satisfied customer.

  • Using Your Privacy Policy as a Marketing Tool - April 17th, 2009

  • Learn how to turn your privacy policy into a marketing tool with some personal suggestions from OMPundit.

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