Category: Email for Online Marketing

  • How to Get Your Mail Past the Inbox Bouncers - May 21st, 2009

  • Having your name on the VIP list (your recipient’s address book or Safe Sender’s list) is the best way to get ushered past the velvet rope. If it’s not there, you’ll have to prove yourself to two tough bouncers, who are there to keep the riffraff out.

  • Four Tips for Offline E-Mail Address Collection - ClickZ - May 7th, 2009

  • I found this article from Stefan Pollard yesterday and thought it would really be useful in building your email list using offline techniques.

  • Best Practice When to Send Email - April 4th, 2009

  • The two best times to schedule your email delivery to customers or leads is 10 – 11 AM or 1 – 3 PM. If you use these two times you will have higher open and click thru rates.
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  • Best Practice Email Opt-In Default Settings - March 29th, 2009

  • If your web site offers your visitors the chance to sign-up, or opt-in, to receive your newsletter in conjunction with any type of lead gen form, make sure you set the default status to your “Do you want to receive our newsletter” question to YES or ALREADY CHECKED by default.
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  • Do Not Abuse Your Email List - March 29th, 2009

  • Read about the consequences of abusing your customer email list with too frequent sends and completely ignoring their requests. This is a real life example of email list abuse and I think you will find it enlightening.