Category: Best Practices for Online Marketing

  • Best Practice Displaying Your Domain Name - April 2nd, 2009

  • Savvy marketers make sure to use their domain name whenever possible, unfortunately many don’t follow best practices to make sure it’s easy for people to read and remember. If your domain name is short, 3-7 letters in length, this usually isn’t an issue, but if you are like the majority, your domain is typically longer [...]

  • Best Practice Using Hyphen or Underscore in URL’s - March 31st, 2009

  • The hyphen (-) is preferable to using the underscore (_) in your URL’s. Besides being slightly better for search engine optimization, the underscore can be lost when someone prints one of your web pages, making it harder for them to get back to your site if they use that page as a reference in the [...]

  • Best Practice Email Opt-In Default Settings - March 29th, 2009

  • If your web site offers your visitors the chance to sign-up, or opt-in, to receive your newsletter in conjunction with any type of lead gen form, make sure you set the default status to your “Do you want to receive our newsletter” question to YES or ALREADY CHECKED by default.
    Bookmark to:

   Newer→