Category: Best Practices for Online Marketing

  • Best Practices Using the Alt Tag and Keywords - May 16th, 2009

  • If you worry about SEO at all, one of the easiest and best practices is to make sure every image on your site is using keyword rich attributes that are also useful and easily understood by your visitors. This often will require some additional time spent thinking how to creatively say something that is natural [...]

  • Best Practices Page Titles Start with Your Targeted Keywords - May 10th, 2009

  • Always try and use your targeted keywords for each page as the start in your title tag for that page. This is best practice for SEO and it is a sure fire way to tell the search engine crawlers what your page is about. Maximizing page titles and how to use them are basic seo, [...]

  • Best Practices Make Sure You Target Relevant Keywords to Your Site Content - May 8th, 2009

  • Keywords are great, but if you’re worrying about SEO you need to make sure the keywords you choose are relevant to what your site is really about. This practice is good for the search engine crawlers and it’s good for your customers. If you’re in a particularly tough industry and it seems like all the [...]

  • Best Practices Never Use a Hyphen In a Domain Name - April 7th, 2009

  • Let me repeat that, never use a hyphen in a domain name. If you do, you have killed any chance for people to remember and recall it correctly from memory.
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  • Best Practices If It’s Not a .com You’re Wasting Your Time and Money - April 6th, 2009

  • NEVER invest a lot of time and money in any domain that is not a .com. People will not remember the correct extension and a large portion of your marketing budget spent on driving traffic will end up being free traffic for the owner of the .com with the same name. Is it hard to find [...]

  • Best Practice When to Send Email - April 4th, 2009

  • The two best times to schedule your email delivery to customers or leads is 10 – 11 AM or 1 – 3 PM. If you use these two times you will have higher open and click thru rates.
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